I’m a multidisciplinary creative working across visual identity, information design, photography, film, animation, and sound design, with extensive experience leading UX/UI on ambitious projects for global brands across multiple industries. My skills, knowledge, experience and academic exploration across multiple fields has given me the ability to tackle creative problems from a broader perspective. My qualifications include an M.A. in Graphic Design and a PgC in Photojournalism, alongside advanced studies in cinematography, editing and sound design.

Freelance

I have worked independently with a select group of clients including Fitafy (App Design), SpaceDraft (Digital Product Design), and AlumierMD (Product Photography, Film, Animation & Sound Design).

The Editorial Team

Creative | 2022 - Present

An independent multi-discipline communications agency working collaboratively with clients of all sizes and across all sectors to deliver exceptional content that connects them more effectively with their stakeholders. I work closely with the co-founders on all types of visual communication including strategy, editorial design, animated films, social media promotion, interface design, sound design and visual identity development. Our clients include Invesco, JLL, JPMorgan, Open Cell, Redwheel, Royal Bank of Canada, St. James's Place, and Temple Bar.

Global

Product Designer | 2020-2022

Global is one of the world’s leading media & entertainment groups. I joined the team to lead the design of a complex planning system that replaced a number of sub-systems used to manage the planning and booking of a variety of outdoor advertising inventory including roadside, bus, cinema, airports and shopping malls. I also led the design of an order management system that for the first time would enable the company to combine all media types into a single order including outdoor, airtime, digital ad exchange, and online advertising. Both systems use a single design system and component library creating a seamless experience throughout the planning and booking journeys. I created flows and wireframes through to high-fidelity prototypes working within a large agile product team and running qualitative user testing sessions with a dedicated user group. I also managed a small team of designers and contractors working on other complex digital products.

Woodford

Creative | 2017-2020

I worked closely with the brand manager on all forms of visual communication, and led the design of an ambitious fintech product within a dedicated agile project team.  I developed concepts from wireframes to high-fidelity prototypes, and ran regular testing sessions with a dedicated user group. Additional responsibilities included the re-design of the company’s website, native app design, the design and management of a component library, evolution of the visual identity, art direction of photography and film production, and management of creative agencies and freelance designers.

Invesco

Creative Director | 2009-2017

As Creative Director I was responsible for internal and external creative direction across all digital communication channels at an EMEA level. With a focus on UX/UI I led the design of the company’s regional websites, native applications, and a complex online trading platform. Other responsibilities included development of the global identity and management of regional design teams, film production crews, and a large network of freelance designers and creative agencies including Razorfish, Saatchi & Saatchi, Digitas & Browns Design.

jaywing (graphico)

Senior Video & Animation Designer | 2006-2009

Initially employed as a digital designer, my role later evolved to include motion graphics and film production which extended the capabilities of the agency. My work in these areas helped to secure new business with a number of high profile global clients including: Pepsi, Bacardi, Martini, Carlsberg, Madame Tussauds, Claims Direct, London Eye, Historic Royal Palaces, Cross Country Trains, First Great Western and Danone.