Freelance | Website design projects
Woodford | Product Design
Storyboard | iOS App
I designed an iOS app to kept the sales team updated in real time, enabling them to build customised client presentations during meetings based on live insights and client interests.
Trading platform | Digital product
A two-year project to develop an innovative trading platform that empowers users to select and build customised portfolios from over 3,000 funds. I was responsible for all UI/UX throughout the project.
This UI was the outcome of a project exploring different ways to visually communicate appetite to risk.
Global | Product Design
Global is one of the world’s leading media and entertainment groups. I led the design of a complex planning system that unified multiple systems for managing outdoor advertising inventory across formats like roadside, bus, cinema, airports, and malls. I also designed an order management system allowing the business to combine outdoor, airtime, digital ad exchange, and online ads into a single order for the first time. Both systems shared a unified design system and component library for a seamless user experiences. My work spanned flows, wireframes, high-fidelity prototypes, and user testing working within a large agile team. I also managed a small team of designers and contractors on other complex digital products.
Mapping architecture and flow.
Developing an extensive component library based on Google’s material design.
High-fidelity interface design & prototyping, tested with a large use group throughout the process.
SpaceDraft is a powerful collaborative tool that enables teams to effortlessly coordinate and align their efforts, map out strategies, allocate resources, and manage tasks, brining plans to life through visualisation and animation. It’s used by professionals in multiple industries all over the world.
Freelance | UI/UX
From wireframe to high-fidelity prototype.
I collaborated closely with the CEO and an agile development team to reimagine and enhance the UI, designing new features from wireframes through to high-fidelity prototypes. Each new feature was carefully optimised for all device types ensuring a seamless experience.
Freelance | UI/UX, App for iOS & Android app
One of the world's biggest fitness communities, a dating app for healthy relationships based on shared goals and common interests.
Animated prototype
I independently designed the original Fitafy app in 2020, collaborating closely with the development and management teams throughout the build. In 2024, I partnered with a third-party agency to refresh the high-level UI following the creation of a new visual identity. After that project, I continued working directly with the Fitafy team to complete the UI redesign and develop new features and functionality.
